Tomgram: Launching brand Petraeus
By Tom Englehardt | TomDispatch.org | Monday, September 10, 2007
Today’s Congressional testimony by General David Petraeus is nothing more or less than a massive PR marketing campaign, complete with a carefully chosen spokesman and extensive pre-market research:
“…launching “Brand Petraeus” and providing him with some upbeat Iraqi news (Sunnis in al-Anbar Province ally with U.S.) and numbers (violence down in August) were the two necessities of the summer. In July, the celebrity surge general, who had already shown a decided knack on earlier tours of Iraq for wowing the media, was loosed. Petraeus, in turn, loosed all his top commanders to enter vociferously into what previously would have been a civilian debate over U.S. policy and the issue of “withdrawal.” This campaign, by the way, represents a significant chiseling away at traditional prohibitions on U.S. military figures entering the American political arena while in uniform…”…BS
http://www.tomdispatch.org/post/print/174834/Tomgram%253A%2520%2520Launching%2520Brand%2520Petraeus
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