Telling the Story of the New Economy by David Korten
by on July 17, 2011 1:02 PM in Politics

The Story of a New Economy

David Korten: We’re in the midst of a contest of competing stories—one fabricated to serve the interests of Empire; the other an authentic story born of the experience and aspirations of ordinary people.
by David Korten
posted Jul 11, 2011

 

This is the twenty-eighth of a series of blogs based on excerpts adapted from the 2nd edition of Agenda for a New Economy: From Phantom Wealth to Real Wealth. I wrote Agenda to spur a national conversation on economic policy issues and options that are otherwise largely ignored. This blog series is intended to contribute to that conversation. —DK


Open book, photo by Yeonsang

Just as stories fabricated by Wall Street are an instrument of social control, authentic stories are an instrument of liberation.

Photo by Yeonsang

Some years ago the Filipino activist-philosopher Nicanor Perlas shared an insight with me that has since been a foundation of my work. Each of the three institutional sectors—business, government, and civil society—has its distinctive power competence. Business commands the power of money. Government commands the coercive power of the police and military. Civil society commands the power of authentic moral values communicated through authentic cultural stories. Moral authority ultimately trumps the power of money and guns. Therefore, civil society holds the ultimate power advantage.

This simple frame helped me see the extent to which the global citizen resistance against the corporate misuse of multilateral trade agreements was a contest between competing stories—one fabricated to serve the interests of Empire; the other an authentic story born of the experience and aspirations of ordinary people. According to the story fabricated and promoted by Wall Street’s PR machine:

The use of multilateral trade agreements to eliminate national borders as barriers to the free flow of trade and investment is bringing universal peace, prosperity, and democracy to all the world’s peoples and nations.

Wow, that sounds wonderful. But even in the early 1990’s it was becoming evident that the reality was quite different.

A group of some 50 citizen activist-leaders from around the world began meeting in 1994 to share their actual experience with these agreements. They found a consistent pattern of results wholly contrary to the corporate story, broke the silence, and spread the real story:

Multilateral trade agreements are freeing global corporations from restrictions on their ability to exploit workers, ignore community interests, circumvent democracy, pollute the environment, and expropriate the resources of poor countries, with devastating consequences for people, community, democracy, and nature.

Just as fabricated stories are an instrument of social control, authentic stories are an instrument of liberation. Although corporations controlled the money and the media, the civil society story trumped the corporate story, because it was true to what people were actually experiencing. The awakening of public consciousness changed the political context of corporate-sponsored multilateral trade negotiations and brought them to a near standstill.

A similar process is now playing out. The fabricated story that there is no alternative to the existing Wall Street system is being challenged by the New Economy story that it is possible to create a world of strong communities and living economies. People across the United States and the world are organizing to make the new story a reality in the places where they live.

Once that connection is made between a possible human future and the soul’s deepest yearning, the lies of Wall Street advertisers and propagandists are exposed and trance is broken.

The New Economy story that we humans are capable of creating a vibrant, peaceful, cooperative world bursting with life resonates deep within the soul of all but the deeply psychologically damaged. Once that connection is made between a possible human future and the soul’s deepest yearning, the lies of Wall Street advertisers and propagandists are exposed and trance is broken. We are liberated to take responsibility for our future and get on with living the world of our shared human dream into being.

New Economy messages are spreading through countless conversations to challenge the false claims of the fabricated stories of the old economy culture that:

  • It is our inherent human nature to be individualistic, materialistic, greedy, competitive, and violent.
  • We live on an open frontier of endless resources that are free for the taking to grow the economy.
  • Money is wealth, money defines the value of life, making money is our highest human calling, and everything related to money is best left to the market.
  • Government is the problem and unregulated markets are the solution.

As pointed out in previous blogs, the truth is that:

  • The human brain is wired to support creativity, cooperation, and life in community. That is our nature. The prevalence of materialism, greed, competition, and violence common in modern society is a symptom of severe cultural and institutional dysfunction.
  • We humans inhabit a wondrous but finite living planet with a self-organizing biosphere to which we must adapt our lives and economies.
  • Life, not money, is the true measure of value; money’s only legitimate use is in life’s service. An obsession with making money is a sign of psychological and social dysfunction.
  • Markets are essential to the function of a healthy democratic society. Their proper function, however, depends on proper rules implemented by democratic governments under the watchful eye of a strong and dynamic civil society.

Story power is the ultimate power. Authentic stories liberate the human consciousness, build immunity to cultural manipulation, and give us the courage and insight to create a world of peace and prosperity for all.


David Korten author picDavid Korten (livingeconomiesforum.org) is the author of Agenda for a New EconomyThe Great Turning: From Empire to Earth Community, and the international best seller When Corporations Rule the World. He is board chair of YES! Magazine and co-chair of the New Economy Working Group. This Agenda for a New Economy blog series is co-distributed by CSRwire.com and yesmagazine.org based on excerpts from Agenda for a New Economy, 2nd edition.

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Reader Comments

general

Posted by H at Jul 12, 2011 11:09 PM
I much like yr drift. Watched “Radical Abundance” church presentation today, & numbers on yr YouTubes Ought be higher. I argue with “Zeitgeist” supporters, about dumb, disempowering mind-heist. “Positive”, even though I grew up sneering at “The Power of”, turns out to need AND DESERVE trumpeting! (Some Pauls maybe not-quite-leopard, but not point – connect, yes connect.)

Incentives System

Posted by @mikeriddell62 at Jul 13, 2011 04:58 AM
For me it’s all about the incentives system. Right now it rewards greed and not good. All that will change when people are rewarded for their net contribution.

Imagine if you got rewarded for cutting an old person’s grass or for painting their front door. Imagine if you were unemployed and could be rewarded for cleaning your street. these actions are valuable so why are they not rewarded now?

Start a points system that incentivises this sort of mutual behaviour and rewards people for contribution by paying for it from the savings made by moving to a prevention model that is cheaper than the current cure model.

That’s what we’re doing with WiganPlus. Personalised community services; business performance management and rewards for contribution. So sod GDP – it’s all about how much you put in not how much you take out.

@mikeriddell62

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