MB Civic

Among the Warner Bros. cartoon stars who were created after Schlesinger’s departure include Yosemite Sam (1945, Hare Trigger by Freleng), Sylvester (1945, Life with Feathers by Freleng) , Foghorn Leghorn (1946, Walky Talky Hawky by McKimson), Wile E. Coyote and the Road Runner (1949, Fast and Furry-ous by Jones), and Speedy Gonzales (1953, Cat-Tails for Two by McKimson). In later years, even more minor Looney Tunes characters such as Freleng’s Rocky and Mugsy, Jones’ Marvin the Martian and McKimson’s Tasmanian Devil have become significantly popular. After the verdict of the United States v. Paramount Pictures, Inc. anti-trust case ended the practice of “block booking”, Warner Bros. could no longer force theaters into buying their features and shorts together as packages; shorts had to be sold separately. Theater owners were only willing to pay so much for cartoon shorts, and as a result by the late-1950s the budgets at Warner Bros. Cartoons became tighter. Selzer forced a stringent five-week production schedule on each cartoon (at least one director, Chuck Jones, cheated the system by spending more time on special cartoons such as What’s Opera Doc, less time on simpler productions such as Road Runner entries, and had his crew forge their time cards). With less money for full animation, the Warner Bros. story men — Michael Maltese, Tedd Pierce, and Warren Foster — began to focus more of their cartoons on dialogue.

While story artists were assigned to directors at random during the 1930s and 1940s, by the 1950s each story man worked almost exclusively with one director: Maltese with Jones, Foster with Freleng, and Pierce with McKimson. With the advent of the 3-D film craze in 1953, Warner Bros. shut its cartoon studio down in June of that year, fearing that 3-D cartoon production would be too expensive (only one Warner Bros. cartoon was ever produced in 3-D, Jones’ Lumber Jack-Rabbit starring Bugs Bunny). The creative staff dispersed (Jones, for example, went to work at Disney on Sleeping Beauty, Maltese went to Walter Lantz Productions, and Freleng went into commercial work). Warner Bros. Cartoons re-opened five months after its close, following the end of the 3-D craze. In 1955, the staff moved into a brand new facility on the main Warner Bros. lot in Burbank. KTLA television took over the old studio location on Van Ness where the old Warner Sunset Studios is now called Sunset Bronson Studios. By 1957, Selzer had retired, and veteran Warner Cartoons production manager John Burton took his place. Warner Bros. also lost its trio of staff storymen at this time. Foster and Maltese found work at Hanna-Barbera Productions, while Pierce worked on a freelance basis with writing partner Bill Danch. John Dunn and Dave Detiege, both former Disney men, were hired to replace them. During Burton’s tenure, Warner Bros. Cartoons branched out into television. The Bugs Bunny Show was a package program featuring three theatrical Warner Bros. cartoons, with newly produced wraparounds to introduce each short. The program remained on the air under various names and on all three major networks for three decades, finally ending its long broadcast run on ABC in 2000. All versions of The Bugs Bunny Show included edited versions of Warner Bros. cartoons released after July 31, 1948, as all of the Technicolor cartoons released before that date were sold to Associated Artists Productions in 1956