MB Civic

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http://gristmill.grist.org/story/2006/10/5/124730/712

You figure eventually some of these multinationals will have to come around right? This story is encouraging …

DuPont will announce a series of ambitious sustainability initiatives, relating not only to its own operations but to its business strategy. That means directing big-time R&D and marketing money toward developing and selling sustainable products…The details haven’t been leaked yet, but I’m hearing it’s big — big enough to rival or exceed GE’s much-ballyhooed Ecomagination program.

The second report comes from U.S. insurance giant Allianz, which partnered with the WWF to look into the effects of global warming on risk, and thus on the insurance industry, in the U.S. The report will strongly argue that more needs to be done…

…but I’m a little cynical – I think a lot of these companies are worried about their image and figure a little PR can go a long way. Here’s hoping the worm has turned.
-MAB