Producer of Hair To Attack Scalpers And Aide Charities
by Sam Zolotrow
The New York Times - May 16, 1968

A dozen choice orchestra tickets to Hair, the rock musical at the Biltmore will be reserved for sale at $50 each to large industrial corporations on a subscription basis.

The producer, Michael Butler, an industrialist whose first broadway venture this is, said yesterday that he expects to put the new arrangement into effect June 17.

The management will receive the regular box office price from the sale of the $50 tickets.  Of the extra charge, between 15 and 30 percent will be turned over to a charity.  Mr. Butler said he was not yet in a position to name the charity.  The remainder of the charge will go to the box office.

The top price for regular seats will be $8.75 Monday through Thursday nights;  $10, Friday night;  $11, Saturday night.  $7 Wednesday matinee, and $7.50 Saturday matinee.

Mr. Butler's idea is not entirely new.  When South Pacific was flourishing, the entire amount of the box office price for a certain block of tickets went to the Damon Runyon Cancer Fund, it was reported by Leland Hayward, co-producer of that show.

"My primary purpose is to eliminate scalping," Mr. Butler said.  "The $50 price is another step to modernize some of the Broadway practices.  I was so battered before hair opened that I really didn't know whether I was going to stay in show business.  Now that I am, I'm going to do everything I can to be helpful."

beginning June 17, hair will be performed from Monday through Saturday nights, with matinees on Wednesday and Saturday.  This will eliminate Sunday matinee and add a Monday night performance.

A higher price scale will go into effect July 8, when the most expensive tickets for all evening performances will go up to $11,  With the new prices, the potential weekly income will be increased from $60,000 to $68,000.  The weekly break-even point is $34,000.

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