You’re only as likable as your last sound bite
By Scot Lehigh | Wednesday, January 16, 2008 | The Boston Globe
“…Campaigns are often influenced by a simple question: Does a candidate seem likable?
Bob Dole suffered in the 1988 primaries when he snarled that George H.W. Bush should stop lying about his record.
Al Gore handily outpointed George W. Bush on the issues in the 2000 presidential debates, but his performance in the first left the lingering impression of a supercilious know-it-all.
It’s already part of the campaign narrative that Hillary Clinton’s likable moments helped her defy the polls and beat Barack Obama in New Hampshire….”…BS
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