Boston Globe – Taking back ‘Obamacare’: Can the president make an insult into a selling point?
By Ben Zimmer | APRIL 08, 2012
“…Last summer, Obama seemed to recognize that disabusing people of the “Obamacare” name was a losing battle. In an August town hall meeting, he made a joke out of it: “I have no problem with people saying ‘Obama cares.’ I do care.” A few weeks ago, on the second anniversary of the legislation’s passage, the president’s playful crack became a serious political move. Campaign strategist David Axelrod sent supporters an e-mail with the subject line “Hell yeah, I like Obamacare,” and Obama’s own Twitter feed encouraged people to use the hashtag #ilikeobamacare. Outside the Supreme Court’s health care hearings, protesters were soon carrying signs saying “We love Obamacare.”…”
http://www.bostonglobe.com/ideas/2012/04/07/taking-back-obamacare/eYKnnWbhtxmy6pG45fdTfP/story.html
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