Red Bull, Rockstar and Now Pimp Juice? Buzz-Infused Energy Drinks are a Window Into Young Men’s Fantasies
Disguised with skulls, snake eyes and lightning bolts, energy drinks are delivery vessels for caffeine — as much of it in a single can of Blade or Blow as in two and a half cups of coffee .. Like liquor, cigarettes and crack, caffeine is habit-forming. A landmark 2004 study found that even one standard cup of coffee a day can produce a caffeine addiction whose withdrawal symptoms include headache, fatigue, depression, irritability, difficulty concentrating, and “flu-like symptoms of nausea, vomiting and muscle pain or stiffness” .. Because the FDA classifies nearly all energy drinks as food, no age restrictions are required for their purchase or use. As “food” products, energy drinks are not required to reveal on their labels how much caffeine they contain
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