“Spellcasters”: The Hunt for the “Buy-Button” in Your Brain

scary shit from Rinaldo Brutoco and Madeleine Austin of the World Business Academy …

Using a form of marketing known as neuromarketing, corporations and politicians are using MRIs, EEGs, and other brain-scan and medical technology to craft irresistible media messages designed to shift buying habits, political beliefs and voting patterns

i’m speechless – mab .. read more

 

 

This entry was posted on Saturday, January 23rd, 2010 at 9:07 AM and filed under Articles, Economics, Media, Philosophy, Science. Follow comments here with the RSS 2.0 feed. Skip to the end and leave a response. Trackbacks are closed.

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