Materialism on the Playground: Study Shows Power of Consumption Starts Early
From Misty Harris in the Montreal Gazette
New research finds that children as young as five are already capable of judging who’s “cool” and who’s not based on their peers’ consumption habits. The study, which will appear in a forthcoming issue of the Journal of Consumer Research, sheds light on what you might call popularity economics: social value as the sum of products and brands flaunted
There’s gotta be a way to address and reverse these trends – mab .. read more
This entry was posted on Thursday, July 30th, 2009 at 8:25 AM and filed under Articles, Economics, Education, Human Interest, Youth. Follow comments here with the RSS 2.0 feed. Skip to the end and leave a response. Trackbacks are closed.
