[Mb-civic] The Strategy Beneath the Flip-Flop Label

michael at intrafi.com michael at intrafi.com
Thu Sep 30 10:42:04 PDT 2004

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The Strategy Beneath the Flip-Flop Label 

The tactic has stayed around because it works so well.

By David Greenberg
David Greenberg teaches at Rutgers University and is the author of "Nixon's Shadow: The History of an Image," due out in paperback from W.W. Norton next month.

September 30 2004

The White House has succeeded in supplying the news media with a frame for understanding the Kerry campaign: It claims the Democratic candidate is — to use the dreaded word — a flip-flopper. Now that the flip-flop notion has stuck, any new position Kerry rolls out, any claim he makes — even any rebuttal he offers to the smear — is viewed through this frame and subtly reinforces its legitimacy. 

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