[Mb-civic] NYTimes.com Article: Questions on the $3.8 Billion Drug Ad Business

[ialterman at nyc.rr.com]

The article below from NYTimes.com 
has been sent to you by ialterman at nyc.rr.com.


Cheeseburger:

Apropos our back-and-forth...how timely...

Peace.

ialterman at nyc.rr.com


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Questions on the $3.8 Billion Drug Ad Business

October 12, 2004
 By STUART ELLIOTT and NAT IVES 



Intensive marketing has helped create blockbuster drugs that
aren't necessarily more effective than cheaper
alternatives.

http://www.nytimes.com/2004/10/12/business/media/12drug.html?ex=1098609664&ei=1&en=8883cd74b62a0b5d


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